Sunday, April 22, 2007

So, Earth Day is today... and my only question is, why isn't every day earth day... even so... it is inspiring to see many small efforts all connecting to improving the state of our planet... This morning, on our drive from whistler to vancouver, we stopped in Squamish and found that Starbucks was quietly offering free coffees if you had your own-to-go mug... a simple act, but one that will save millions of trees.... On that note check out : planetgreengame.com, I got there via a link from starbucks.com and was pleasantly surprised... you can test your carbon emissions i.q. with this interactive game... i won't say more ... but trust me and check this out...


I have been focusing my efforts on reading... or being bombarded by the many magazines who are carrying on the tradition of the annual "green issue," a trend started last year by Elle and Vanity Fair.

Elle magazine's global website says
simply "GREEN IS CHIC" and even features a "Green Primer" illuminating the ingredients essential in a fashionista's green wardrobe, such as bamboo, hemp, seaweed, raffia and organic cotton... The April 2007 issue was printed entirely on recycled paper and even honours folks in the fashion industry on their sustainability efforts with the "Green Awards."



Vanity Fair has its usual mix of politics, fashion, media play etc. and features amongst other notable stories, one about Prince Charle's championing of organic farming... - apparently he is not such an oddball after all - just before his time... and a
pplauds Eletra Rosellini, the daughter of Isabella for convincing Lancome, for whom she is "face," to offset her carbon emissions when she travels on official business... a happy example, I suppose, for those of us yet to consider this...

I also noticed that Town & Country had an "eco-chic" getaway guide, while Canada's own Globe and Mail weekend edition had a good cross section of articles ranging from eco-fashion (the new buzzword), to a new Green Building supply store in Vancouver along with a review of The Hundred Mile Diet, a book by local writers Alisa Smith and J.B. MacKinnon, that connects us to a way that we can affect the impact of our lives on our world, by changing the way we eat and from where we eat what we eat, one mile at a time.

So, Happy Earth Day, get reading... and acting...



4 comments:

The Chapati Kid said...

What a wonderful site! Thanks for sharing.

Anonymous said...

I think that it is great that magazines, like Elle and Vanity Fair, are doing "green" issues to raise awareness with the public and provide useful info on how people can really make a difference.

I also applaud Elle for printing the Green Issue on recycled paper! (Ten-percent recycled - not completely recycled, as mentioned in the blog.)

Last year Elle did the same thing, and I also congratulated them, while offering to help them make their recycled paper switch permanent. Yes, recycled paper looks great and it reduces greenhouse gases too!

Publishers will often cited price as the reason they are unable to move to recycled papers consistently. My non profit is always ready to help magazines that are interested in exploring options and making a permanent recycled paper switch work for the environment and the bottom-line.

Shape magazine uses recycled paper (at least 30%) every month and has been doing so for years. That would make every issue of Shape magazine a “green issue” in many people’s minds.
-Frank Locantore, Magazine PAPER Project www.magazinepaper.org

yogue said...

thanks for commenting and correcting me, Frank. You guys are doing some great work.
namaste

Eddie said...

hi Insiya

I would like to share with you information on the movement to make the magazines you mention TRULY green by using only recycled and/or FSC certified paper on every issue:

http://www.coopamerica.org/programs/woodwise/publishers/

namasté